Case Study: Packlinq achieves 93% ROAS increase with Producthero Labelizer Strategy

Packlinq conducted an A/B test with the Labelizer Strategy

Packlinq, a producer and distributor of eco-friendly packaging and hobby products, faced challenges managing its extensive catalog of over 20,000 products in Google Ads. This led to inefficient spending on low-performing items and insufficient attention on high-value products. To address this, they worked with the vendor Producthero and its Labelizer Strategy.

Producthero's solution involved using its Labelizer Strategy to automatically segment products into performance-based groups, such as "Heroes" and "Villains," for a targeted campaign approach. This allowed for more efficient budget allocation and reduced manual configuration time. As a result, Packlinq achieved a 93% increase in ROAS for the campaigns using Producthero's strategy.

Packlinq