Case Study: IWB achieves 10%–40% revenue growth for shopping ads with Producthero

IWB boosts shopping ad performance for their customers

IWB, a digital marketing agency based in Amsterdam, partners with large and SME companies to manage and optimize their Google Shopping ad campaigns. Their challenge was to improve the performance and increase the revenue generated from these ads for their diverse e-commerce customers. To meet this challenge, they turned to the vendor Producthero and implemented its Premium Comparison Shopping Service (CSS) and PRO tools.

By leveraging Producthero's tools, including a labelized campaign strategy that differentiates between high and low-performing products, IWB was able to significantly optimize its clients' Shopping ad campaigns. This solution provided by Producthero enabled IWB to achieve a measurable year-over-year revenue increase of 10% to 40% for their customers, with some clients reaching the top end of that performance range.

IWB

Diederick van Duivenboden

PPC Specialist & Google Ads