Case Study: Very Ireland achieves +11% CTR and +5% ROAS with Producthero Products AI

How Very Ireland Took an Already-Optimised Feed to the Next Level, Achieving +11% CTR and +5% ROAS with Products AI

Very, a leading online retailer in Ireland, partnered with digital agency Wolfgang Digital to address the challenge of optimizing product titles and Google categorization for its extensive inventory at scale. To enhance their already-optimized Google Shopping feed for greater precision and performance, they utilized the Products AI tool from the vendor Producthero.

Producthero's solution was implemented through a controlled A/B test, pitting their CSS feed with AI-generated titles against a third-party CSS. The test demonstrated that the Producthero-optimized campaign achieved an 11% higher click-through rate and a 5% increase in return on ad spend, proving the AI's ability to significantly boost performance even from a historical data disadvantage.

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