Case Study: Tuinmeubelshop boosts CTR and ROAS with Producthero

How Tuinmeubelshop boosted CTR by 23% and ROAS by 17% with Producthero tools

Tuinmeubelshop, a Dutch family-owned outdoor furniture retailer, faced the challenge of low click-through rates and poor product visibility in Google Shopping ads due to substandard, auto-generated product titles. The marketing team also struggled with the time-consuming task of segmenting campaigns based on profitability, which limited scalability during their crucial spring season. They partnered with the vendor Producthero to utilize its tools.

Producthero implemented its Title Optimizer to automatically rewrite product titles for better search relevance and its Labelizer Strategy to automate campaign segmentation. This solution led to a 23% increase in CTR and a 17% increase in ROAS for Tuinmeubelshop. The automation also reduced the time spent on campaign management by 40%, significantly boosting performance during the peak competitive season.

Tuinmeubelshop

Gerrit van der Garde

E-commerce Manager