Case Study: Cotonshoppen boosts Google Ads performance with Obsidian Digital and Producthero

How Obsidian Digital used Producthero CSS to transform Cotonshoppen’s Google Ad strategy

Obsidian Digital, a performance marketing agency, took on the client Cotonshoppen, a Danish webshop for dog supplies, which was facing unresolved product feed issues with its previous agency. To address this challenge and optimize the client's Google Ads performance, Obsidian Digital partnered with the software vendor Producthero, leveraging its tools as a Google Comparison Shopping Service.

The solution involved using Producthero's platform, including its Labelizer tool, to analyze product performance and restructure campaigns into segmented groups. This strategic approach, combined with optimizations to the product feed and bidding strategies, led to significant results. Producthero helped Obsidian Digital achieve for Cotonshoppen a 25.82% increase in clicks, a 36% increase in impressions, and a 25.97% increase in conversion value.

Obsidian Digital

Patrick Langtoft

Co-head of PPC & third-party tools