Case Study: Lucardi boosts CTR, revenue and margins with Producthero and Channable

How Lucardi boosted CTR, revenue and margins with the joint power of Producthero and Channable solutions

Lucardi, a major jewelry retailer in the Benelux region, partnered with the vendor Producthero. Their challenge, managed by their agency Adwise, was to increase revenue and profit margins by moving beyond basic campaign categorizations. They needed to optimize their product feed and build more intelligent Shopping ad segments based on critical business variables like stock levels and margins.

The solution involved using Producthero's Products AI to optimize titles and descriptions for over 30,000 products, saving considerable time. The enriched data was then used in Channable’s platform to create advanced performance-based campaign segments. By implementing this combined solution from Producthero and Channable, Lucardi achieved an 18% uplift in CTR, a 20% increase in revenue, and a 15% growth in contribution margin.

Lucardi

Sarah Leidelmeijer

SEA Specialist