Case Study: Eijerkamp boosts Shopping ad impressions and clicks with Producthero Products AI

How Eijerkamp prepared ‘Hero’ products for Peak Season using Products AI

Eijerkamp, a furniture retailer, faced the challenge of a poor quality product feed with incomplete titles and missing attributes just before the crucial peak season. To maximize clicks and conversions, they worked with the vendor Producthero and used its Products AI tool to significantly improve their feed quality.

Producthero's solution involved using Products AI to first identify top-performing "Hero" products and then apply bulk optimization with customized settings and prompts. This approach resulted in a 35.6% increase in impressions and a 28.5% increase in clicks for their Shopping ads after optimizing 1,137 products, greatly enhancing ad visibility with minimal manual effort.

Eijerkamp