Case Study: Deiters achieves €500K revenue growth with Producthero Labelizer

How Deiters boosted revenue by €500K in Germany during carnival season with Producthero Labelizer

trafficdesign, a performance marketing agency, partnered with Deiters, Germany's leading costume retailer, to address the challenge of scaling their Google Shopping advertising during the intense carnival season. With over 12,000 products, Deiters needed to efficiently manage its budget, increase visibility across its vast catalog, and hit its target return on ad spend (ROAS) during this core sales period. They turned to their vendor partner, Producthero, to utilize its suite of tools for a solution.

By implementing Producthero's Labelizer tool, trafficdesign strategically segmented products into groups like 'Heroes' and 'Villains' for smarter budget control and bidding. This approach, combined with their existing Producthero CSS partnership, allowed them to scale advertising efforts significantly. The results were a €500,000 increase in revenue while maintaining target ROAS, a conversion rate increase to 2.53%, and over 3,500 previously unseen products gaining visibility.

trafficdesign

Clara Isselmann

Sales Lead SEA