Case Study: Decathlon achieves lower CPC and higher Shopping ad efficiency with Producthero CSS

How Decathlon Germany effectively reaches its audience and generates higher revenue by leveraging Producthero’s CSS

The sporting goods retailer Decathlon Germany sought to reach its target audience more effectively and increase revenue through its Google Shopping campaigns while also aiming to lower its cost-per-click (CPC). To address this challenge, they partnered with the software vendor Producthero and implemented its Comparison Shopping Service (CSS).

By leveraging Producthero's CSS and its suite of optimization tools, Decathlon Germany successfully lowered its CPC on shopping campaigns. As a Google Premium CSS partner, Producthero provided a 20% discount on CPC, which contributed to the company's impressive 28% increase in sales in 2022 while allowing for a smooth transition and efficient campaign management.

Decathlon

Camilo Colorado

Online Marketing Manager