Case Study: Badmeubelnet boosts Google Shopping Ads revenue by 61% with Producthero

How Badmeubelnet increased its revenue from Google Shopping Ads by 61% for the bathroom furniture product category

Badmeubelnet, a showroom and online webshop for bathroom furniture, partnered with the digital agency SDIM and the software vendor Producthero. Their challenge was to optimize their Google Shopping Ads to achieve a specific and profitable Return-On-Ad-Spend (ROAS) target of 357% for their product category.

Using Producthero's Premium CSS and Pro tools, SDIM implemented a new strategy. This involved restructuring campaigns using the Labelizer approach to categorize products by performance and optimizing product titles with Producthero's AI-powered suggestions. The solution drove a 61.4% increase in sales and a 59.3% increase in conversions from Google Shopping Ads, far exceeding the goal by achieving a ROAS of 474.56%.

Badmeubelnet

Emiel Hoogendoorn

Founder