Case Study: Badkamerxxl achieves a 13.1% impressions increase with Producthero Products AI

How Badkamerxxl achieved a 13.1% impressions increase by enhancing their product feed with Products AI

Badkamerxxl, a Dutch online retailer specializing in bathroom products, partnered with the agency SDIM to address a significant challenge. Many of their products were underperforming as "zombies" in Google Performance Max campaigns, receiving low impressions and clicks due to poorly optimized product titles and descriptions. To combat this, SDIM implemented the Products AI tool from vendor Producthero to enhance their product feed.

Using Producthero's Products AI, SDIM automatically optimized titles and descriptions for over 1,500 underperforming products. This solution made the product feed more relevant to customer search intent. In less than a month, this led to a measurable 13.1% increase in impressions and a 7.4% increase in clicks for Badkamerxxl's campaigns.

Badkamerxxl.nl