Case Study: hobbyshop-online.nl boosts conversion value with Producthero

hobbyshop-online.nl uses automatic product segmentation for Performance Max

hobbyshop-online.nl, a family business selling creative hobby supplies, was seeking to increase the performance of its online sales and shopping advertisements. The company enlisted digital agency Woeler, which worked with vendor Producthero to address this challenge.

The solution involved using Producthero as a Google CSS partner and implementing its Labelizer Strategy to automatically segment products by performance. This allowed for optimized budget allocation in Performance Max campaigns. As a result, Producthero helped achieve a 30% increase in conversion value and a 32% increase in impressions, contributing to the customer's rapid growth.

Hobbyshop-online.nl

Jeroen Custers

Co-Owner