Case Study: Bruna achieves +21.3% clicks with Producthero's Products AI

Driving +21.3% Clicks for Bruna’s Shopping Ads with AI-Powered Product Feed Optimization

Bruna, a market leader in books and stationery in the Netherlands, sought to boost the visibility and click-through rate of its Shopping ads. Their agency, NeoSEM, turned to Producthero and its Products AI tool to optimize the product feed content for a strategic test category.

Using Producthero's Products AI, the agency optimized around 5,000 products in the body and mind books category. They applied AI-powered title templates and uploaded the enhanced feed to Google Merchant Center. This solution delivered significant results in under a month, including a 21.3% increase in clicks and a 13.8% increase in impressions for Bruna's campaigns.

Bruna