Case Study: Vestiaire Collective achieves 17% lower CPC with Producthero CSS

Analysis of Vestiaire Collective’s shopping campaign performance in Germany comparing Google CSS and Producthero CSS test results

Vestiaire Collective, a leading global online marketplace for pre-owned fashion, sought to optimize its Google Shopping campaign performance in Germany. Their primary goals were to lower their cost-per-click (CPC) and achieve greater volume gains for an equal budget. To address this challenge, they partnered with the software vendor Producthero to test its Comparison Shopping Service (CSS).

Producthero implemented a test, running two campaigns in Germany with identical settings on both Google CSS and Producthero CSS. The results demonstrated that the Producthero CSS campaign achieved a substantial 17% decrease in CPC and was able to scale more effectively within the same budget, leading to an improved return on ad spend (ROAS). Based on these successful results, Vestiaire Collective decided to continue with Producthero and expand its use to other EU countries.

Vestiaire Collective

Thomas Ferreira

Senior SEM Manager