Case Study: Adwise achieves a 40% ROAS increase with Producthero

Adwise boosts the ROAS by 40% using a new shopping structure

Adwise, a full-service digital agency, faced a challenge with its client Send a Smile. The client's existing shopping ad structure in Germany did not account for performance differences between product groups, meaning all items received the same budget and attention regardless of their sales potential or seasonality.

To address this, Adwise implemented the Producthero Premium CSS service and used its Labelizer tool. This solution allowed them to categorize products based on performance data and market trends, automatically directing budget to the most relevant items at the right time, such as increasing spend on Christmas cards in December. As a result of using Producthero, the agency achieved a 40% increase in ROAS and a 13% uplift in conversion value for the client without losing overall sales volume.

Adwise

Davey Stokkers

Head of SEA