Case Study: Canto improves product visibility and gets to market faster with Productboard

Strengthening customer loyalty, getting the right products (and messages) to market faster – see all 6 reasons why Canto’s switch to Productboard is paying off

Canto, a digital asset management company founded in 1990 and based in North America, needed a better way to aggregate user feedback, share roadmap progress, and keep Product, Customer Success, Engineering, and Marketing aligned. Before Productboard, product managers spent 60% of the work week responding to internal requests, leaders struggled to prioritize the right features, and roadmap work was often out of sync with development.

By moving to Productboard, Canto gained a clearer framework for prioritization, real-time roadmap visibility, and a tighter connection to Jira. According to VP of Product Josh Gibbs, the change helped teams spot gaps and risks earlier, improve customer engagement, and get products and messages to market faster, while also driving a 75% increase in Product’s focus time per week.

Canto

Josh Gibbs

Vice President of Product