Case Study: Invoice2go focuses product strategy and growth with Productboard

Productboard helps Invoice2go focus and prioritize more effectively to accelerate their business

Invoice2Go, an Australia-based mobile and web invoicing app founded in 2021, needed a better way to align its growing product team and respond to changing customer needs during the pandemic. With product information spread across Slack, Jira, Trello, Confluence, Google Docs, meeting notes, and other tools, the team lacked a single view of priorities and customer feedback.

Productboard gave Invoice2Go a single source of truth for feedback, prioritization, and roadmapping, helping teams link insights to features, spot trends, and use frameworks like RICE prioritization and customer feedback triage. With Productboard, Invoice2Go became more focused and collaborative, and its team was able to better connect product strategy to customer needs and support further growth.

Invoice2go

Mandar Karlekar

Principal Consultant