Case Study: Meltwater improves product alignment and roadmap visibility with Productboard

Meltwater uses Productboard to listen closely and act on product feedback from their customers

Meltwater, a SaaS product suite for PR, communications and marketing teams, needed a better way to manage product feedback and roadmapping. Before Productboard, the company used two separate tools, and its team had a manual, time-consuming process for connecting customer feedback to product roadmaps.

With Productboard, Meltwater consolidated feedback management and roadmapping into a single source of truth and used prioritization scores, segment association and flexible roadmap views to support different audiences. The result was stronger internal alignment, more people across the company joining roadmap discussions, fewer low-level questions about priorities, and faster reprioritization when critical client feedback pointed to work scheduled for two, three, or four months out.

Meltwater

Timothy Santos

VP of Product Management