Case Study: Zapier improves product transparency and roadmap alignment with Productboard

How Zapier used Productboard to scale and streamline product operations

Zapier, the automation company founded in 2011 in North America, had a growing volume of customer feedback but no central place or standard process to organize it as teams scaled. Product teams were working in disconnected systems, which led to inconsistent prioritization, frequent internal questions, and limited visibility into feature progress and roadmap plans.

Zapier implemented Productboard as a single product management platform to connect insights, prioritization, backlogs, and roadmaps. With Productboard, 97% of Zapier makers are active in the system and 200 contributors consistently view roadmaps, while teams use standardized and automated workflows to centralize feedback, improve alignment, and give sales a customer-facing roadmap.

Zapier

Shira Bauman

Senior Manager Product Operations