Case Study: Salesforce improves product planning efficiency and reduces risk with Productboard

How Salesforce's Commerce Cloud team reduces risk, improves efficiency, and saves time with Productboard

Salesforce’s Commerce Cloud and Experiences product teams needed a better way to gather feedback, plan releases with multiple orgs, and keep roadmap decisions aligned across stakeholders. They were relying on spreadsheets, Slack messages, and other manual updates, which made version control difficult and slowed cross-functional planning.

With Productboard, Salesforce centralized feedback, linked feature data to revenue, and used a single source of truth for real-time roadmaps and release planning. The team says Productboard helped reduce pushback, improve visibility, and cut the release planning process from 2-3 weeks to just a couple days, while also making it easier to pull together roadmap justifications in minutes.

Salesforce

Drew Lau

Senior Director