Case Study: CMC Markets improves product information sharing and cuts 9 hours of meetings monthly with Productboard

Escaping the “feature factory” with a customer-centric culture shift — see how CMC Markets operates as a hub of rapid product innovation and inspires users to become advocates

CMC Markets, a global financial services company executing tens of millions of trades annually, needed a way to help its 80,000+ active clients get what they needed most. It turned to Productboard to give teams and stakeholders a clearer view of product information.

Productboard became the single source of product truth for CMC Markets, helping the company share product information across the business. The result was a cut of 9 hours of team meetings each month, better support for Build in a Day events, improved access to the right product information, and stronger customer interactions for customer-facing teams, especially Customer Support.

CMC Markets

Alister Sneddon

Head of Product