Case Study: DANA aligns product teams and prioritization with Productboard

DANA uses Productboard to align product and delivery teams and boost financial inclusion in Asia

DANA, the digital wallet company in Asia, needed a better way to connect its Discovery and Delivery teams as it developed new features for its 40 million users. Its product team was relying on spreadsheets for a process that included market research, customer feedback, brainstorms, design, and prioritization, which made it difficult to keep ideas aligned across Customer Success, Discovery, and Delivery.

DANA adopted Productboard as a central repository for product insights, ideas, initiatives, and implementations, with integrations for Jira, Slack, Zendesk, and Sketch. Productboard helped the company capture feedback, prioritize features with value and effort, and coordinate cross-functional work more effectively, improving alignment and focus and helping DANA deliver more high-priority features.

DANA

Rangga Wiseno

SVP of Product