Case Study: CoConstruct achieves 30% faster time-to-market and eliminates costly rework with Productboard

CoConstruct uses Productboard to surface the right insights to build the right features for their customers

CoConstruct, a web and mobile software platform for custom homebuilders and remodelers, faced fragmented customer feedback—sales and support notes lived in spreadsheets and Google Docs—so product decisions were often driven by memory and gut rather than evidence. To centralize insights and make customer-driven decisions, CoConstruct selected Productboard’s product management solution to capture, tag, and organize user feedback.

Productboard implemented a single source of truth (the Insights board) with integrations to Zendesk and Infusionsoft, enabling tagging, scoring, and linking user requests directly to the roadmap. As a result, CoConstruct sped product development to market around 30% faster, eliminated costly rework in prototyping and building, and achieved stronger cross-team alignment and more confident, targeted roadmapping thanks to Productboard.

CoConstruct

Paul Sanders

Director of Product