Case Study: ClickSend streamlines feature prioritization with Productboard

ClickSend streamlines and standardizes their feature prioritization process with Productboard

ClickSend, an Australia-based company founded in 2013, needed a better way to manage product and integration requests as its communication platform grew. Before Productboard, requests were handled informally by support, making it hard to stay organized or answer users about when integrations or features might be delivered.

With Productboard, ClickSend created a single place for product ideas, customer feedback, timelines, and roadmap planning. The team used Productboard to prioritize requests with less bias, and its integration with Jira sent approved work to development. ClickSend said the process is already much better, with clearer prioritization and more accurate answers about upcoming integrations.

ClickSend

Jemaya Margetts

Global Head of Support