Case Study: Adevinta simplifies roadmapping and improves cross-team collaboration with Productboard

Adevinta - Customer Case Study

Adevinta, a leading online classifieds group operating digital marketplaces across Europe, was managing product work across more than 25 digital brands with multiple tools and inconsistent processes. Teams were spending too much time in meetings, working in silos, and struggling to access information because roadmaps and customer insights were spread across separate systems.

Productboard gave Adevinta a single source of truth for roadmapping, insights collection, and communication, with Jira integration helping keep delivery status visible. The result was 94% adoption across 170 PMs and 1,100 total users, plus a major reduction in recurring meetings: dozens of meetings that took more than 40 hours, plus prep time, were condensed into three two-hour meetings, giving product managers back dozens of hours.

Adevinta

Fabrice Chupin

Director Of Product