Case Study: TomTom improves HR visibility and alignment with Productboard

A leader in location technology, TomTom uses Productboard for a fascinating cause: helping HR work like Product. Learn how they’re adding visibility, creating alignment, and increasing ROI

TomTom used Productboard to address HR silos and limited visibility across its initiatives. The team had been working in functional corners, with 10-20 monthly team alignment meetings and 11 independent, disconnected roadmaps, making it hard to prioritize what mattered most and understand the business impact.

With Productboard and Productboard Professional Services, TomTom built a global HR roadmap, improved portfolio visibility, and started operating more like a product organization. The HR team reduced monthly alignment meetings to 1, improved cross-functional collaboration, and made it easier to report on initiative ownership, timing, and progress.

TomTom

Marco Burelli

HR Portfolio Manager