Case Study: Azuga improves product visibility and customer feedback management with Productboard

Customer Voice at Scale Azuga’s Path to Product Maturity with Productboard

Azuga, a Bridgestone company, helps fleet-driven businesses operate more safely, efficiently, and reliably through advanced telematics. As the product organization matured, it needed a scalable framework that could keep customer needs at the center while giving the whole business visibility into what was being built and why. Azuga chose Productboard to bring structure to product management and consolidate feedback from across the company.

With Productboard, Azuga centralized customer feedback, built consistent product management frameworks, and created a shared source of truth across product, customer success, and engineering. The team uses Productboard’s Portal to share the roadmap and collect votes and feedback, while viewer access helps customer-facing teams bring customer input into quarterly business reviews. According to Azuga, Productboard has improved transparency, alignment, and confidence in what the company ships, while helping the team validate impact and keep customers closely involved in product decisions.

Azuga

Fatima Howes

CPO and Managing Director