Case Study: AroFlo improves product management and ships higher-value features with Productboard

AroFlo - Customer Case Study

AroFlo, an Australia-based job management software company serving trade and field service businesses, needed a better way to manage product discovery, roadmap alignment, and customer feedback as its product and customer base grew. The team was relying on spreadsheets for roadmaps and support tickets to capture feedback, which made it difficult to analyze insights and prioritize work.

AroFlo adopted Productboard to link customer insights directly to roadmap items, improve internal alignment, and give customers visibility through a portal. With Productboard’s AI-powered insight linking and summaries, the team reduced manual work, saved 30 minutes on auto-linking, and released around seven features in the last year, including improved asset filtering and enhancements to online quoting.

AroFlo

Julie Apidopoulos

Director of Product Management