Case Study: FitnessPlayer reduces churn and doubles conversions with Product Fruits

How FitnessPlayer doubled its user base and reduced churn

FitnessPlayer, a Swedish fitness app for trainers, faced significant challenges with user churn and low conversion rates. New users were struggling to understand the app's value and navigate its features, causing them to abandon the 14-day trial without converting to paying customers. This issue was compounded by the fact that their advertising investment was not generating the desired leads. To address this, they turned to the vendor, Product Fruits.

Product Fruits implemented a no-code, automated onboarding solution using a combination of tours, checklists, and a help center widget. This guided users through the key steps needed to experience the app's value immediately. They also deployed in-app NPS and cancellation surveys to gather feedback and identify users at risk of churning. As a result of working with Product Fruits, FitnessPlayer achieved a 70% reduction in churn from trial users and a 50% increase in conversions to paying customers, effectively doubling their user base.

FitnessPlayer

Anders Ekström

Founder