Case Study: L’Oréal achieves a more consistent at-home hair color experience with Product Creation Studio

L’Oreal launches Colorsonic in 2024 with Product Creation Studio

L'Oréal sought to revolutionize the at-home hair coloring experience with a new device that would make the process less messy and more consistent. Their challenge was to refine this product vision and transform their early concepts into a functional reality. They chose Product Creation Studio for its expertise in developing products and creating functional prototypes for user testing.

Product Creation Studio collaborated with L'Oréal to develop the Colorsonic device, providing a full range of design and engineering services. This included creating the industrial design, integrating the cartridge and dispense functions, and designing ergonomic and brand-appropriate hardware. The solution resulted in a successful product launch; the L'Oréal Paris Colorsonic device was announced at CES 2024 and became available for sale at Target stores and online.

L’Oreal