Case Study: L'Oréal achieves a cleaner, more consistent at-home hair coloring experience with Product Creation Studio's Colorsonic design

L'Oréal accelerates Colorsonic launch with Product Creation Studio’s 30-designer, 17-year team

L'Oréal aimed to revolutionize the at-home hair coloring experience with a concept that would make the process less messy and more consistent. Their challenge was to refine this product vision and bring it to life. They collaborated with Product Creation Studio for the design of their Colorsonic device.

Product Creation Studio partnered with L'Oréal to define a reusable, cartridge-based hair coloring experience. The solution involved incorporating the functional elements and infusing the L'Oréal brand into the beauty tech appliance. The result was the Colorsonic handheld device, which built significant momentum for the product and provided a new, improved experience built from scratch.

L'Oreal