ProdPad
7 Case Studies
Case Study: EverString achieves streamlined product prioritization and focused 90-day releases with ProdPad
A ProdPad Case Study
The process Everstring uses to prioritize its product backlog in ProdPad
Everstring, a 150‑person B2B company, faced an overflowing product backlog with ideas coming from sales, marketing, support, engineering and the product team. Global VP of Product Ajay Dawar’s main challenge was getting diverse stakeholders to agree on what to work on next without spending weeks debating hundreds of suggestions.
They adopted ProdPad to centralize ideas, tag each item as EXTERNAL, INTERNAL or VALUE, then align the execs around a single 90‑day theme. The team filters ideas by that theme, stack‑ranks them by impact versus effort with PMs and engineers, and Ajay signs off—narrowing hundreds of ideas into a few high‑impact initiatives and delivering focused releases with broad company input and far less friction.
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EverString
Ajay Dawar
Global VP of Product