Case Study: EverString prioritizes its product backlog with ProdPad

EverString prioritizes its product backlog in 90-day release cycles with ProdPad

EverString, a company of 150 employees, faced a significant challenge in prioritizing its extensive product backlog. With suggestions pouring in from across the entire company, Global VP of Product Ajay Dawar found it nearly impossible to get stakeholders to agree on what to work on next. The vendor ProdPad provided its idea management platform to help solve this problem.

Using ProdPad, EverString implemented a rigorous tagging and filtering process to narrow hundreds of ideas down to a single, high-impact theme for each 90-day release. The solution allowed the product team to stack rank ideas by impact versus effort, transforming a previously contentious process into a streamlined one. With ProdPad, the team achieved alignment across all departments and could confidently focus on the most important problems to solve for their customers, with the final product decisions requiring only an FYI to the VP.

EverString