Case Study: Publicly Traded Technology Company boosts sales productivity and revenue with Prodoscore

Value to Technology Field Sales and Leadership Teams

Publicly Traded Technology Company, a sales organization using Google G Suite, Salesforce CRM, and Vonage Hosted VoIP, wanted better visibility into rep activity, productivity, tool adoption, and coaching opportunities. The team needed a way to understand which behaviors were driving revenue, manage remote workers more effectively, and motivate reps without creating a “big brother” culture.

Prodoscore provided a productivity scoring platform that tracked activity across email, calendar, phone, drive, and other business apps, giving leaders daily scorecards, benchmarks, and alerts. With Prodoscore, the company saw a 20% increase in productivity per employee, equal to about 1.6 hours per day or 384 hours per year, and used the data to correlate higher activity with stronger revenue performance, improve Salesforce and Vonage adoption, and coach underperforming reps more effectively.