Case Study: HOLY achieves 80%+ order automation with Procuros

HOLY automates 80%+ of orders with Procuros

HOLY, a rapidly growing German beverage brand, faced challenges in scaling its retail operations. Its order management was fragmented across EDI, PDFs, and email, creating manual work and limiting automation as it expanded internationally and migrated its ERP system to Odoo. To overcome this, HOLY partnered with Procuros to automate its order processing.

Procuros provided an infrastructure layer around Odoo, unifying all order channels into a single automated flow. Their solution connected EDI-enabled retailers and used an Order Agent to automatically process unstructured PDF and email orders. This allowed HOLY to achieve over 80% order automation, continue its retail expansion into new markets like the UK without added complexity, and seamlessly complete its ERP migration.

HOLY