Case Study: The Entertainer Middle East achieves streamlined e-procurement and real-time PO visibility with Procurify

How the ENTERTAINER Switched to E-Procurement with Procurify

The ENTERTAINER is a Dubai-based provider of incentive offers across dining, leisure, entertainment, beauty and hotel brands in 19 countries, serving millions of customers and thousands of merchant partners. After digitalizing its business, the company still relied on paper-based, manual procurement when financial analyst Seun Akadiri joined in 2017—resulting in lost time, misplaced purchase orders, slow cross-organizational approvals and poor visibility into spending.

By adopting Procurify’s cloud-based e-procurement, The ENTERTAINER moved approvals onto a fast, delegation-compliant, mobile-enabled platform with searchable PO records and audit logs. The change eliminated common procurement errors, sped up approvals, improved communication and reporting, freed up resources for other tasks, and simplified audits with clear electronic trails.

The Entertainer Middle East

Seun Akadiri

Financial Analyst