Case Study: The Novelry boosts website visits with Proctor + Stevenson’s Webflow redesign

The Novelry boosts website visits 283% with Proctor + Stevenson

The Novelry, an expert fiction writing school, faced a significant growth barrier due to its clunky and restrictive Kajabi website. The site's poor performance, inflexible CMS, and high cart abandonment rate were stifling the brand's creative energy and costing conversions. Proctor + Stevenson was engaged to address these challenges.

Proctor + Stevenson rebuilt the website in Webflow, creating a design that informs and inspires while streamlining the user and checkout journey. The solution provided the marketing team with full control over content via an intuitive CMS. The results were significant, including a 283% increase in website visits and a major boost in organic traffic within the first three months post-launch.

The Novelry