Case Study: Prysmian Group boosts employee ownership and loyalty with Proctor + Stevenson’s YES campaign

Prysmian Group doubles employee shareholders in 12 months with Proctor + Stevenson

Prysmian Group, a leading global cable manufacturer, approached Proctor + Stevenson with the challenge of promoting its employee share scheme to over 30,000 staff. The goal was to create a campaign that would show appreciation for their employees' hard work and encourage wider participation in the shareholder initiative, requiring a significant and impactful internal communications effort.

Proctor + Stevenson developed the "YES (Your Employee Shares)" campaign, leveraging their services in internal branding, video production, and digital advertising. They established a warm and friendly tone, creating consistent print and digital assets along with an authentic employee-led video. The solution successfully doubled the number of employee shareholders within 12 months and attracted thousands of subscribers in its first year, fostering greater brand loyalty and advocacy.

Prysmian Group