Case Study: Intelex achieves a 429% ROI increase with Proctor + Stevenson’s multi-channel lead generation strategy

Intelex boosts ROI by 429% with Proctor + Stevenson

Intelex, a global leader in environment, health and safety (EHS) software solutions, partnered with Proctor + Stevenson to strengthen its presence in the EMEA region. Their challenge was to generate new leads, improve conversion rates from marketing-qualified leads, and enhance overall lead quality for prospects throughout the buyer journey.

Proctor + Stevenson developed a full-funnel, account-based strategy leveraging intent data to identify the audience and deliver timely content. Using a test-and-learn approach across channels like LinkedIn, PPC, and display advertising, they optimized engagement in real-time. This multi-channel lead generation strategy implemented by Proctor + Stevenson resulted in a significant increase in ROI and a high first meeting-to-opportunity conversion rate.

Intelex