Case Study: Gradwell boosts PPC leads with Proctor + Stevenson

Gradwell increases directly attributable opportunities from PPC by 0% with Proctor + Stevenson

Gradwell, a leading cloud-based communications provider, was not maximizing the potential of its existing pay-per-click (PPC) campaigns. They partnered with Proctor + Stevenson to increase their return on media spend, drive higher-quality leads, and generate more awareness from paid search, which required purpose-built landing pages optimized for conversions.

Proctor + Stevenson developed new PPC campaigns focused on key services and industry trends, supported by tailored landing pages built in Webflow. This solution, integrated with HubSpot for tracking, led to a directly attributable 0% increase in opportunities from PPC from FY23 to FY24, significantly growing Gradwell's business year-on-year.

Gradwell