Case Study: Epson drives 10% year-on-year sales growth with Proctor + Stevenson's Heat-Free B2B brand campaign

Epson boosts sales 10% YoY with Proctor + Stevenson

Epson, a global technology leader known for its printers, faced the challenge of promoting the benefits of its innovative Heat-Free printing technology to a B2B audience. The company needed a strategic brand campaign to communicate how this technology delivers improved performance and productivity while significantly reducing environmental impact. Proctor + Stevenson was engaged to develop and execute this campaign.

Proctor + Stevenson created a multi-faceted solution that included a striking video centered on the concept of 'cold' and a wealth of online and offline materials for both end-users and Epson's IT reseller network. The campaign successfully exceeded all performance targets and generated a 10% year-on-year growth in sales volumes for the business unit, effectively driving awareness and behavioral change.

Epson