Case Study: Daikin achieves 1,887 installer requests with Proctor + Stevenson’s B2C energy campaign

Daikin drives 216,000+ visitors and 1,887 installer requests with Proctor + Stevenson

Daikin, a provider of energy-efficient air conditioning and heat pump systems, faced the challenge of entering the UK consumer market. As a predominantly B2B brand, they had near-zero consumer presence and needed to persuade homeowners to invest in their costly but eco-friendly Altherma heat pump technology over standard boilers. Proctor + Stevenson was tasked with building brand awareness and driving conversions.

Proctor + Stevenson created a multi-channel "Energy for Change" campaign, which included rebranding the installer network as the Sustainable Home Network and producing extensive collateral from TV ads to brochures. The solution successfully generated over 216,000 website visitors and 1,887 installer requests, significantly increasing Daikin's consumer presence and conversion rate.

Daikin