Case Study: India’s Leading Food Manufacturer achieves faster supplier onboarding and INR 600 million growth impact with Procol

India’s Leading food Manufacturer immediate increase volume led to a direct revenue growth impact of ~INR 60 Cr

A leading food manufacturer in India, with renowned brands like Ching's Secret and Smith & Jones, faced significant challenges in supplier development. Its key problems included a lack of market leverage, procurement transparency, and higher costs due to a limited supplier network. These issues were severely exacerbated by the COVID-19 pandemic, which made locating and vetting new, reliable suppliers extremely difficult. The company engaged Procol to help source and onboard quality suppliers for essential raw materials.

Procol rapidly identified and vetted potential suppliers nationwide, shortlisting and onboarding seven new vendors in under 120 days. This intervention provided the manufacturer with a robust, transparent, and cost-effective supplier network. The immediate increase in procurement volume facilitated by Procol led to a direct revenue growth impact of approximately INR 600 million for the food manufacturer.