Case Study: hawo achieves automated retail and wholesale operations with proALPHA ERP

hawo - Customer Case Study

hawo GmbH, a German wholesaler of building materials and supplies, faced the challenge of efficiently managing its twelve regional stores and ensuring rapid, same-day delivery to its trade customers. Their legacy system could not fully map their complex retail and wholesale processes, risking delays and inefficiencies in their highly time-sensitive operations. To address this, they implemented the proALPHA ERP solution, specifically utilizing proALPHA Materials Management and the proALPHA Web Portal.

The proALPHA solution automated core processes, including inventory management and automatic reordering, which optimized stock levels across all locations. The integrated web portal provided field service employees with instant, mobile access to customer data and inventory levels, enabling them to serve customers more effectively. These improvements resulted in a quantum leap in store management, a higher-than-average revenue per employee, and the elimination of the need for annual stock-taking, allowing hawo to reliably meet its same-day delivery promise.

hawo

Ralf Winkler

hawo