Case Study: DuPont creates a new standard for sales tracking and loyalty management with Proagrica

DuPont creates a new standard for sales tracking and loyalty management

DuPont Crop Protection APAC partnered with Proagrica to solve a major visibility challenge in Asia’s complex distribution chain. DuPont needed a mobile application to track sales from indirect customers, confirm genuine product movement, and support loyalty and rewards management across dealers and retailers.

Proagrica delivered “Tracks,” a smartphone-based sales tracking and loyalty programme that scans product at point of sale, standardizes the data, and feeds it into reporting for customer service teams. The solution went live in Indonesia in September 2015, with plans to expand across Asia, giving DuPont a stronger foundation for tracking sales, managing loyalty, and helping reduce counterfeit risk.

DuPont