Case Study: Relaxium Achieves $4M Growth with Pro Marketer’s Ecommerce and Email Marketing Expertise

Relaxium boosts Klaviyo revenue 399% with Pro Marketer

The customer Relaxium faced significant challenges with its Klaviyo email marketing strategy, including inefficient audience targeting, high costs, and poor engagement that caused emails to land in spam. With over 1.3 million users in its database but alarmingly low revenue per email, the company was draining resources without a significant return. They turned to the vendor Pro Marketer for a solution.

Pro Marketer implemented a comprehensive solution that included data cleaning to suppress inactive users, resolving spam deliverability issues, and implementing hyper-segmentation for precision targeting. By focusing on a smaller, high-intent audience and prioritizing quality over quantity, Pro Marketer helped Relaxium achieve a 399% increase in Klaviyo-attributed revenue and a 258.65% boost in order rate, with email marketing ultimately driving 85.53% of total sales.

Relaxium