Case Study: Oxford College achieves 2,500+ qualified leads and lower CPA with Pro Marketer

Oxford College generates 2,500+ qualified leads in 3 months with Pro Marketer

Oxford College, a higher education institution, faced significant challenges in its digital marketing efforts. The college struggled with low-quality leads, high acquisition costs, and inefficient budget allocation across its 24 courses in six cities. With nearly a third of leads being rejected and complex targeting driving up costs, they partnered with Pro Marketer to implement a more focused, data-driven approach primarily utilizing social media marketing and Google Ads.

Pro Marketer restructured the campaigns by developing audience segmentation, optimizing lead generation forms, and refining ad targeting strategies. This solution delivered a 79% increase in qualified leads and a 30% reduction in cost per acquisition. Within just three months, Pro Marketer generated over 2,500 qualified leads for Oxford College, also achieving a 40% growth in website traffic and a 15% improvement in conversion rates.

Oxford College