Case Study: LeasePlan boosts employee engagement with PRLab Hub's creative Run to the Moon campaign

LeasePlan reached the Moon target ahead of schedule with PRLab Hub

LeasePlan, an international Car-as-a-Service company, faced the challenge of maintaining employee morale and engagement during the global pandemic. They approached PRLab for rapid assistance with their "Run to the Moon" internal initiative, which required engaging copy, fresh ideas, and sharp graphic design to inspire their global workforce to collectively run the distance to the moon for charity.

PRLab implemented a multi-faceted solution, providing creative copy, graphic design, and video animation services. The team generated eight months of challenge ideas and created all necessary content to keep employees motivated. As a result of this strategic communications approach, LeasePlan employees successfully reached the moon way ahead of their target, a measurable achievement credited to the campaign's success.

LeasePlan