Case Study: Dashmote boosts global media presence with PRLab Hub

Dashmote secures 59 media publications with PRLab Hub

Dashmote, a company specializing in AI sales automation, faced the challenge of maximizing the impact of its $6 million Series A1 funding announcement across two distinct markets: the Netherlands and the United States. The goal was to break through a crowded tech media landscape by tailoring unique narratives for each region, requiring more than simple translation. To address this, they partnered with PRLab for a targeted public relations campaign.

PRLab executed a multi-phase strategy involving embargo pitching, a press release distribution, and sustained media outreach. This approach successfully secured 59 media publications in key target markets, including a prominent national interview on Dutch broadcaster BNR. The campaign resulted in high-value exposure with an estimated reach of 179,000, effectively boosting Dashmote's global media presence.

Dashmote