Case Study: 80sTees achieves targeted growth and higher sales with Privy

The Totally Awesome Way 80sTees Grows Their Business with Kevin from 80sTees

80sTees, run by Kevin Stecko, is an online retailer of officially licensed retro pop‑culture t‑shirts that competes in a crowded nostalgia apparel market. Facing intense competition from print‑on‑demand sites and counterfeit sellers on marketplaces like Amazon, Kevin focuses on targeted search and social marketing and uses Privy (alongside ReCart, Shopify, and OrderMotion) to help engage visitors and manage offers.

To address those challenges, 80sTees implemented Privy to deliver targeted onsite offers and capture email subscribers, pairing it with ReCart for cart recovery and remarketing. Kevin reports that using Privy has helped the team put the right designs in front of the right customers, improve on‑site conversion and abandoned‑cart recovery, and ultimately grow the business — results they track through their Privy/ReCart analytics.

80sTees